Smith Mountain Lake, VA (April 3, 2009) – Prudential Waterfront Properties announced Dave Stewart, REALTOR® has recently joined their sales team.

“We are proud to welcome Dave Stewart as our newest Sales Professional. Quality and customer service are not just words, but our culture and Dave posses those same qualities and is a perfect addition to the Prudential Waterfront Properties family,” said Cathie Daniel, Principal Broker.

“Affiliating with a company based upon their reputation for outstanding performance records, high levels of customer service and business values made joining Prudential Waterfront Properties an easy decision,” said Stewart.

Before relocating to Smith Mountain Lake, Dave spent 20 years as an Intelligence Officer in the U.S. Navy. Upon retiring from the Navy in 1992, Dave joined the consulting firm of Booz Allen & Hamilton (BAH) in Northern Virginia. During his tenure with BAH he continued to support the U.S. Intelligence Community as a Systems Engineer until retiring in 2008. Dave is a graduate of Central Michigan University with a MS in Personnel Management as well as from the University of Maryland with a BS degree in Industrial Engineering. Dave is married to Margy and they have two gown sons, D.J. and Michael who live in New York City and Atlanta, respectively.

Stewart is a member of the Roanoke Valley Association of Realtors, Virginia Association of Realtors and National Association Realtors. As a member of the Multiple Listing Service, Dave is able to assist buyers and sellers with all listed properties in a variety of price ranges and locations.

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Smith Mountain Lake, VA (April 1, 2009) - Goodwill Industries of the Valleys and Prudential Waterfront Properties, in cooperation with Franklin County, will host the 1st Annual Franklin County E-Cycling Day on April 18th from 9am – 5pm. The public will be able to recycle their donations at two convenient locations:

Rocky Mount Goodwill store, 1045 North Main Street
Prudential Waterfront Properties, 13247 Booker T. Washington
(Intersection Rt. 122 and Rt. 616 – at stoplight).

This E-Cycling event will focus on the recycling of computer equipment, small appliances, and electronics, all of which Goodwill accepts everyday at their retail stores and donation centers. The event is a way to increase awareness and knowledge of recycling and green initiatives throughout the Franklin County area.

The Franklin County E-cycling Day is an extension of the RECONNECTTM program, an alliance between Dell and Goodwill organizations nationwide. Beginning in October of 2008, Goodwill locally began offering the free computer recycling program. RECONNECT is designed to enable consumers to donate any brand of computer equipment, in any condition at Goodwill stores and donation centers. The computer equipment will be responsibly recycled by Dell with proceeds benefiting Goodwill job training and employment programs.

Items that will be recycled through the E-Cycling event include, but are not limited to:
Computer Equipment: (any brand, any condition) monitors, keyboards, CPUs, printers, scanners,
fax machines, computer cords, and any related computer equipment. It is recommended that
donors remove all data from hard drives and other storage media before donating to Goodwill.

Small Appliances: toasters, microwaves, blenders, coffee makers, mixers, vacuums, and food
processors.

Electronics: Clocks, radios, cell phones, and PDAs.

In fiscal 2007-2008, Goodwill kept over 10 million pounds of refuse out of local landfills throughout the 31 county, 14 city territory served in Virginia. Through successful salvage efforts, the organization works diligently to see that the community’s castoffs do not come back to harm the environment. The revenues generated through salvage operations support Goodwill programs, which train individuals and help place them in community employment.

Goodwill Industries of the Valleys, a United Way partner organization headquartered in Roanoke, serves 31 counties and 14 cities in the New River, Roanoke, and Shenandoah Valleys. Its mission is to help people and families in our community achieve a better life through work and independence. During the last fiscal year 90% of Goodwill revenues directly supported the training and employment programs enabling the organization to serve 10,815 individuals.

For over twenty years, Prudential Waterfront Properties markets real estate throughout Smith Mountain Lake and the surrounding areas. As members of the Multiple Listing Service, Prudential Waterfront Properties REALTORS® are able to assist buyers and sellers with all listed properties in a variety of price ranges and locations throughout the lake and surrounding areas. Prudential Waterfront Properties REALTORS® are consistent leaders in sales as well as customer and client service. www.smithmtnlake.com.

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Smith Mountain Lake, VA (March 23, 2009) – Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. [NYSE:PRU] company, announced its 2008 Sales Professional award winners.
The following seven Prudential Waterfront Properties REALTORS® were recognized for exemplifying great sales measures in closed residential GCI, commercial GCI or closed residential units for 2008. A breakdown of the awards winners are as follows:

Chairman’s Circle PlatinumVicki Millehan

Chairman’s Circle GoldJane Sullivan Horne

Leading EdgePete Roberts

Honor Society AwardDana Montgomery
Carolyn Pruett
Bill Shires
Debbie Shelton

Prudential Waterfront Properties is an independently owned and operated member of Prudential Real Estate Affiliates, Inc., a Prudential Financial company and Equal Housing Opportunity.

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Prudential Waterfront Properties markets property throughout Smith Mountain Lake and the surrounding areas. As members of the Multiple Listing Service, Prudential Waterfront Properties REALTORS® are able to assist buyers and sellers with all listed properties in a variety of price ranges and locations throughout the lake and surrounding areas. Prudential Waterfront Properties REALTORS® are consistent leaders in sales as well as customer and client service. www.smithmtnlake.com.
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Smith Mountain Lake, VA (March 9, 2009) – The Aspen Corporation, based in Daniels, West Virginia, was recently awarded the Golf Course Industry Builders Legacy Award for Renovation of the Year with its work at The Water’s Edge Country Club. Golf course architect Richard Mandell worked closely with Aspen and The Willard Companies to undertake the extensive renovation specifically to update the golf course’s infrastructure and re-capture its standing as one of the top golf courses in the state of Virginia as it was when it first opened almost twenty years ago.

“I’m proud that with the cohesive team involvement of golf architect Richard Mandell and owner Ron Willard, we were able to complete the project within two weeks of the original deadline without compromising quality”, said Donnie Adkins, President of Aspen. Ronald Willard II was given the task of selecting the golf architect for the project and after interviewing several prospects and meeting with Mr. Mandell, he told his father, “You don’t need to talk to anyone else”. Richard’s task was to update the historic layout yet preserve the character of the site.

Richard Mandell Golf Architecture developed a Renovation Business Plan in 2005 and construction began the following summer. The challenge of implementing the plan in a timely fashion was complicated by the extremely sensitive site, with many golf holes bordering Smith Mountain Lake. But the strength of Aspen and willingness to provide the best product by the Willard family made Mandell’s task a walk in the park. The results speak for themselves. “I was quite impressed with Aspen Corporation’s ability to plan ahead and focus on the hot-button areas of the site without losing focus on the goal” said Richard. “To be involved in any award-winning project is flattering, but it is really a testament to the overall team, and particularly a contractor like Aspen.”

Ronnie Adkins, Vice President of Aspen, echoed those sentiments, “The Water’s Edge project success is an example of how important it is to put the right team in place on such a demanding golf course renovation.

Working with Richard Mandell made Aspen’s task a lot easier. He understood the importance of team work and provided the leadership to keep the project and team focused.” Ronnie stressed the Architect’s involvement was a welcome change from other projects. “Richard provided clear direction during his site reviews. Decisions on site changes were efficient and quick. He also provided a written description at the end of the walk- through that matched what we had discussed. I have never experienced that before”, Adkins pointed out.
According to Ronald Willard, President of The Willard Companies, “The renovations done by Richard’s team and Aspen Corporation are truly remarkable and have undoubtedly brought an entirely new level of excitement to the game on this course. By incorporating some of the most cutting edge golf architecture techniques and technology, we are ensuring a truly memorable experience for those who have the opportunity to play.”

The award was presented to Aspen at the Golf Course Builders Association of America’s annual dinner in conjunction with the Golf Industry Show on Friday, February 6, 2009 in New Orleans, Louisiana. Golf Course Industry, a national golf course management magazine, has sponsored the Builder Excellence Awards for five years specifically to recognize outstanding project construction in four categories: New construction, re-construction, renovation, and environmental achievement. Judging criteria included scope of work, degree of difficulty, quality of performance, and creativity among other considerations.

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The Willard Companies is the umbrella for Willard Construction of Roanoke Valley, Inc., Prudential Waterfront Properties, The Waterfront, The Water’s Edge and The Westlake Golf and Country Clubs. The company is involved in country clubs, building, developing, marketing and real estate. The Willard Companies is also affiliated with Westlake Towne Center, Westlake Cinema, Smith Mountain Building Supply and The Farm.

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Smith Mountain Lake, VA (February 6, 2009) – Prudential Waterfront Properties announced Santa Cataldo, REALTOR® has recently joined their sales team.

“Santa’s high level of customer service and her business values make her a wonderful addition to the Prudential Waterfront Properties family,” said Cathie Daniel, Principal Broker. “She is exactly the type of sales professional we are seeking as we continue to expand our footprint throughout the local community and the region,” added Daniel.

“Being a powerful national brand as well as a well respected and established business in the local community made affiliating with Prudential Waterfront Properties the best choice possible,” said Cataldo.

Prior to relocating to Smith Mountain Lake, Cataldo, a native of New York, had been in real estate since 2001. Cataldo was with Prudential Douglas Elliman, New York’s largest real estate company. During her tenure she achieved the “Rookie of the Year” and “Leading Edge Society Award” for exemplifying great sales measures in closed residential GCI or closed residential units. Cataldo is a member of both the National Association of REALTORS® and the Roanoke Valley Association of REALTORS®. As a member of the Multiple Listing Service, Cataldo is able to assist buyers and sellers with all listed properties in a variety of price ranges and locations.

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Prudential Waterfront Properties markets property throughout Smith Mountain Lake and the surrounding areas. As members of the Multiple Listing Service, Prudential Waterfront Properties REALTORS® are able to assist buyers and sellers with all listed properties in a variety of price ranges and locations throughout the lake and surrounding areas. Prudential Waterfront Properties REALTORS® are consistent leaders in sales as well as customer and client service. Visit online at www.smithmtnlake.com.

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Smith Mountain Lake, VA (December 22, 2008) - The Willard Companies and its subsidiaries including Prudential Waterfront Properties, Smith Mountain Building Supply, Westlake Towne Center, Westlake Cinema and The Westlake, The Waterfront and The Water’s Edge Country Clubs, partnered again with the U.S. Marine Corps Reserve Toys for Tots organization for its fifth annual toy drive.

A record breaking 600 toys were donated over a four-week campaign and will be distributed as gifts to needy children throughout Smith Mountain Lake, Franklin County and Roanoke Valley communities. According to Christopher Finley, Director of Marketing for The Willard Companies, “We are very fortunate that our employees, country club members, customers and retail tenants have enabled the U.S. Marine Corps Reserve help fulfill the Christmas dreams of our region’s neediest children.” The toys were picked up on Wednesday, December 17 and will be distributed on Christmas Eve.

The Marine Toys for Tots Foundation, an IRS recognized 501(c)(3) not-for-profit charity, is the fund raising and support organization for the U.S. Marine Corps Reserve Toys for Tots Program. For more information, visit the Foundation’s website at www.toysfortots.org.

The Willard Companies is the umbrella for Willard Construction of Roanoke Valley, Inc., Prudential Waterfront Properties, The Waterfront, The Water’s Edge, and The Westlake Golf & Country Clubs, The Boardwalk and The Farm. The company is involved in country clubs, building, developing, marketing and real estate. The Company also owns Westlake Towne Center, Westlake Cinema and Smith Mountain Building Supply, LLC.

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Smith Mountain Lake, VA (November 26, 2008) - The Blue Ridge chapter Public Relations Society of America (PRSA) held its annual Summit Awards Gala on Thursday, November 20, 2008 at the Vinton War Memorial. The Summit Awards recognizes the best practice of public relations in Southwest Virginia and highlights the creative and effective ways in which communications impacts our lives.

The Willard Companies and its subsidiaries including Prudential Waterfront Properties, were honored with four Summit Awards for outstanding work in public relations. A Silver Summit Award in the category of Website Development for the design and launch of www.thewatersedgecc.com. The website was produced for The Water’s Edge Country Club. A Gold Summit was awarded in the Print Publications category for work on a pocket folder brochure for The Farm, Willard’s environmentally friendly real estate development. The Golf Lin Chaff Award for Creativity which recognizes artistic design, was awarded to Prudential Waterfront Properties for the “101 Reasons” real estate campaign. And, a Summit Award in the Special Events category was awarded The Water’s Edge for their “Grand Reopening.”

According to Christopher Finley, Director of Marketing and PR for The Willard Companies, “We are extremely honored to be recognized in the region for our public relations and marketing efforts. Whenever we set out to create a new campaign our goal is to not only generate interest, but to do so without losing the strong brand identity that we have been building for many years. I would also like to give credit to both the GO Agency and Access PR for contributing to the success of the various campaigns.”

PRSA is the world’s largest association of public relations professionals. The society’s members represent business and industry, counseling firms, government, associations, hospitals, schools, professional service firms and nonprofit organizations.

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The Willard Companies is the umbrella for Willard Construction of Roanoke Valley, Inc., Prudential Waterfront Properties, The Waterfront, The Water’s Edge and The Westlake Golf and Country Clubs. The company is involved in country clubs, building, developing, marketing and real estate. The Willard Companies is also affiliated with Westlake Towne Center, Westlake Cinema and Smith Mountain Building Supply.
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Smith Mountain Lake, VA (November 5, 2008, 2008) – Prudential Waterfront Properties announced that Parker Waters, GRI, REALTOR®, has earned the professional designation, “Fine Homes Specialist,” conferred by Prudential Real Estate Affiliates, Inc., a Prudential Financial [NYSE: PRU] company.

Waters received the designation by meeting the professional standards set by Prudential Real Estate for sales professionals who successfully list, market and transact sales of Fine Homes. The Brand’s definition of a Fine Home is a residence valued within the top 10 percent of its respective marketplace. This exclusive designation was established in 1997 to define professional quality standards within the Prudential Real Estate Network and to recognize the level of specialized knowledge, experience and skills required by affluent clientele.

Waters has over tens years of professional work experience in the insurance field. Prior to joining Waterfront Properties, Waters worked as a Senior Claims Representative for a company out of Roanoke, Virginia. Waters became a REALTOR® in 2003 and focuses on real estate sales full time in the Smith Mountain Lake area as well as the Roanoke Valley. He has a vast knowledge of the area as he has resided in Roanoke for thirty-two years and has spent the last twenty summers enjoying Smith Mountain Lake. Waters is a member of the Smith Mountain Lake Chamber/Partnership, Roanoke Regional Chamber of Commerce, National Association of Realtors, Virginia Association of Realtors, and the Roanoke Valley Association of Realtors. Waters graduated from Cave Spring High School in Roanoke, Virginia and earned a Bachelor of Arts degree from Elon University in North Carolina. Waters lives in Roanoke with his wife, Kimberly and their son, Parker III.

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Prudential Waterfront Properties markets property throughout Smith Mountain Lake and the surrounding areas. As members of the Multiple Listing Service, Prudential Waterfront Properties REALTORS® are able to assist buyers and sellers with all listed properties in a variety of price ranges and locations throughout the lake and surrounding areas. Prudential Waterfront Properties REALTORS® are consistent leaders in sales as well as customer and client service. www.smithmtnlake.com.
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Smith Mountain Lake, VA (October 30, 2008) – Prudential Waterfront Properties announced that Cat VerSluis, REALTOR®, has earned the professional designation, “Fine Homes Specialist,” conferred by Prudential Real Estate Affiliates, Inc., a Prudential Financial [NYSE: PRU] company.

VerSluis received the designation by meeting the professional standards set by Prudential Real Estate for sales professionals who successfully list, market and transact sales of Fine Homes. The Brand’s definition of a Fine Home is a residence valued within the top 10 percent of its respective marketplace. This exclusive designation was established in 1997 to define professional quality standards within the Prudential Real Estate Network and to recognize the level of specialized knowledge, experience and skills required by affluent clientele.

VerSluis has over 28 years of professional sales experience. VerSluis became a licensed REALTOR® in 1985 and has been a consistent award winning agent and leader in sales. VerSluis is also a licensed real estate broker in the state of Virginia.

For media inquiries or questions, call Christopher Finley, Director of Marketing, at (540) 721-5288 or visit www.smithmtnlake.com.

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Prudential Waterfront Properties markets property throughout Smith Mountain Lake and the surrounding areas. As members of the Multiple Listing Service, Prudential Waterfront Properties REALTORS® are able to assist buyers and sellers with all listed properties in a variety of price ranges and locations throughout the lake and surrounding areas. Prudential Waterfront Properties REALTORS® are consistent leaders in sales as well as customer and client service. Visit online at www.smithmtnlake.com.
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Smith Mountain Lake, VA (October 6, 2008) – Catherine Daniel, Principal Broker for Prudential Waterfront Properties, earned the prestigious Certified Real Estate Brokerage Manager (CRB) Designation presented by the Council of Real Estate Brokerage Managers (Council). The CRB is recognized industry-wide as the measure of success for real estate brokers and managers. Daniel earned the designation by completing a comprehensive program combining experience with management education.

The Council is a not-for-profit affiliate of the National Association of REALTORS® with almost 7,000 members in North America. Innovative and result-oriented programs, products, and services are continually being developed to enhance the productivity and profitability of Council members.

Daniel became a licensed REALTOR® in 2001 and has served as Principal Broker with Prudential Waterfront Properties since 2004. Since then, Daniel has earned both the “Fine Homes Specialist” and e-Certified designations conferred by Prudential Real Estate Affiliates. In addition to her real estate sales experience, Daniel has been a licensed real estate appraiser since 1995. Daniel is a member of the National Association of REALTORS®, Roanoke Valley Association of REALTORS® and Smith Mountain Lake Chamber of Commerce. A native of Lynchburg, Daniel graduated from E.C. Glass and earned a Bachelor of Arts degree from Lynchburg College. Daniel lives at Smith Mountain Lake with her son, Davis.

For more information, contact the Council of Real Estate Brokerage Managers at (800) 621-8738 or visit online at www.crb.com.

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